Santa Maria Times from Santa Maria, California • 15

Saturday, Feb. 1, 1919 THE SANTA MARIA DAILY TIMES Page Fift WILLARD GIVES REAL SERVICE We recently picked yp a little advertising folder, published by the Willard Storage Battery Company which impressed us strongly by its evident sincerity. It is called Our Idm of Fervice and Is signed by Mr. Willard himself. One thing he says in his statement seems to sound the keynote of modern, broad-minded, present day business, When we are wrong we admit it, when customer is wrong we must prove it.

These sixteen words seem to typify the succesful business man big enough to admit that he may sometimes be wrong and courageous enough to voluntarily accept the burden of proving when ne Is right. And, Say Messrs Lukeman Wood, the local Willard representatives, Mr. Willard not only W. W. Stokrs, of the firm of Dowers Stokes is optimistic regarding Ford business everywhere and advised that the Ford factory is attaining production, which if continued, will shortly put this factory upon the same tremendous p-oduction basis that it enjoyed before the war started.

Many rumors have been circulated regarding the future policies on Fords and one to the effect that the prices of -Ford cars would drop. This has been definitely denied by Motor cars are in greater demand today than ever before in the history of the automobile Industries In this country. Thousands of machines have been junked in the last year and a half and not replaced due to the war and the necessary curtailment- of production. Thousands of other car owners are going to get new machines this year. They used their cars last yar because they Wanted to get along with the old car on account of the war.

The war is over now and the public wants automobiles, according to E. D. Rubel, of the Crescent Garage, distributor of Dodge Brothers motor cars here. We have had several shipments of D. B.

M. Cars in the last month and ail have been sold or practically so before they reached our salesroom floor. D. B. M.

Oars are selling rapidly and the factories arc hard pressed 'to make enough to fill the demand now. Mr. Rubel states that business was exceptionally good through 1918 and predicts even a better year for 1919. Federal QUR exclu5 give Double Cable-Base insures greater' tire mileage. Steel cables hold Federal'tires'so firmly they cant slip, rock or shift.

Use the Rugged white or Traffik black trcad, i The Best is Always the Cheapest. Stokes, who 6tates that the prices of Fords will remain the same for 'means every word he says but he some time to come. I insists that his Service Stations Regarding conditions at the Ford live up to the standard he factory he said: Mr. Willard and the Willard The Ford Motor Company Plant. Storage Battery Company were at Detroit, Is rapidly laying aside among the first to realize the ne-lis war business and is assuming cessity of nation-wide service on its obligations of manufacturing important automobile accessories.

carg-" Willard Service Station are now At the general meeting held established In all 'parts of the recent'y, branch managers from var- world, over eleven hundred of lous parts of the country were as- them and in every one yon will gambled in session and from all fin1 the name high character of sides were heard reports of tre- service which is given at 206 N. mendous future trade which is ac- Broadway, right here in Santa Ma-cumulatlng owing to the plant hav- rla Ing stopped manufacture. Is is quite true that from time to time announcement was made regarding what Henry Ford was doing in the way of manufacturing war-time, commoditias, but few peole, unless, they had really been at the plant could realize what a tremendous undertaking it was to convert the main building at Detroit into a wartime machine and to further realize the tremendous amount of work that was turned out by Ford. Tanks, helmets. Liberty Motors, all the pistons for Liberty Motors, and many other things were produced in the usual Ford manner of production.

Today the plant is being converted back to its pre-war basis, and when the factory has attained a production of two thous- One of the oldest forms of storage batteries was composed of two sheets of lead with a strip of flannel between, all rolled up like a jelly roll and struck on end In a bath of battery solution, according to J. F. West, local representative for the Exide battery. Battery builders of those early days did not have any lead-oxide to use in making plates. What they did was to conrect two plates in a direct PURCHASER DEMANDS MORE The Federal is the Best by Every Test.

More Miles Less Trouble More Service Less Expense. GUARANTEED SATISFACTION What More Can You Ask Don't Throw Away Your Old Tires We can retread them at small cost and double your mileage. Guaranteed Work California Vulcanizing Works WHITE GARAGE cur-and cars daily. This will be 1 rent cir-uit and let the battery increased from time to time as the charge, until it made one of the Tam materials are more available 1 ates a positive and tho other a' and the entire plent disassemble'! i negative. of all machinery Hint was used fori it was from this beginning that war purposes.

the a-f of battery-building grew to At the meeting of n.t-'-; From that agers, in connection v'th Mi-1 of'i- 'i-l; cf heiveen the two c'als of the eon1 :1 tin- 'o'h 1 up nlat th? wonderful finitely ar'-unccd that 'he of rubber insulation that lies Ford ears would not reduce! for bccmio -o widely used today lias some time to eon. The different dev' Oi'fh There have been a The modern auto purchaser said Geo, I. Stewart, Buick distu-butor, is demanding more for his money than ever before when it comes to buying an automobile. He wants value' and he knows value. He not only demands that hh motor car express in a large measure his own personality, satisfy his own taste in distinctive body lines, give maximum comfort and drive easily and without physical exertion, hut he also demands abllitv.

Ability, as It is understood by 'he motorist, means more than having a motor car that runs smorthly at ordinary touring speeds din bing average hills in high eear accomplislvng in other wav-p things that ere now taken as a matter of coure. The area strides made by a few mart-1 ufae'urers during the past year two has promoted the 'motor's to insist upon receiving what woul! have thought super-ability a year ago. We feel confident in offering the Buick to our people that we are offering a fine value and a car which will deliver the goods unde-any and every condition, no matter how trying that condition may be managers told how the people tny steps of in provem A CARLOAD OF FORDS JUST ARRIVED Consisting of Touring Cars, Rozdsters and Trucks Other Shipments due to arrive in near future. theirsection were clamoring for in-jbetv'en two extremities, but formation regarding the Ford, and the whole history of starting batte-how soon they might expect deliv-iries. from the first, battery ery.

With the resumption of big insulated with flannel the latest production the deliveries will be Exide, inculated with threaded rub- made without any delay and it will her has covered a remarkably short not be long before Ford ill again time. ton the list of sales in the automobile world. Tire Hints More Touring This Year Says This Agent Silent Knight Motor In AT Overlands ORDER NOW ORDER NOW To assure early delivery place your order now. Our allotment is limited Dont delay order Immediate Delivery on FORDSON TRACTORS The Tractor for all uses and small cost GUARANTEED work in sand and loose dirt equally as well as in firm soil. Next to the well-konwn flu, there probably is nothing the average motorist dreads as much as he does a conglomeration of figures and statistics.

However, as the statisticians would have to go to work if some one did not encourage them, he has gathered these few facts for the benefit of one certain type the party who thinks tire prices will come down immediately: (1.) When the curtailment of manufacture of tires was made on August 1, last year, it was definitely announced by the government that prices could not be raised. Therefore, no rise in price has been put on tires, and there is none to come off. Prices areA still based on the cost of materials and labor. (2.) There is nothing in the price of Tubber, (otton, or labor the main items in tire manufacture which would yet warrant a drop. (3.) The tire manufacturing capacity of the country is tires per annum.

(4.) The automobile manufacturers say that the automobile supply Is 2,000,000 cars short of the demand. (5.) These 2,000,000 cars will be made as quickly as the manufacturers can get Into production and they must have tires before they can be put on the road. (6.) Eight milion tires are required for these new cars or one-third of the total tire manufacturing capacity of the country. (7.) 'fire -demand on the road 'at the present time 'is a little oyer 6.000 000 cars. This means 30 000,000 tires or double the tire business in 1916.

Local tire dealers believe that the market will soon adjust itself and that while tire prices may not drop at once they will gradually return to normal figures. Automobile owners will do more touring this year than ever before, as indicated by those who are purchasing new motor cars. Experience has taught the automobile salesman that the general trend of expression of the man when purchasing a motor car is indicative of his future plans with the vehicle, although no direct statement 'may ever be made. For this reason J. F.

Kaar, Studebaker distributor, prophesies this record which is based on hW past deductions which have c6me true. According to Kaar the amount of mileage a car will give before It Is overhauled is one of the principal questions of the buyer of today. He wants to know where expert service on the make of car he is considering ca nbe had not only In California but all over the coast and In fact all his questioning is along these lines. Mr. Kaar expects two carloads of Studebakers to arrive here in the near future.

With the final completion the Studebaker corporations new plant in South Bend, this years output from this factory will be 100,000 of the popular 4-cylinder models. This plant has been under construction since 1916. The Detroit. Michigan plant will supply 60,000 of both the Big and the' Light-Six models this season. Overland wire.

the pioneer builders of the Silent Knight Sleeve "Valve motor in America. After its adoption by Engllsn manufacturers and used in that several years. It caused leading automobile men like Mr. WiHys to see the advantages of a sleeve motor and he at once secured the right and privilege to use this motor in a car for. the American people.

Mr. Willys, acknowledged by automobile builders of today as being the most progressive in his line, says the Knight Sleeve Valve motor Is fbe coming motor In automobile construction. This type of motor has no valves to rrind, no springs to weaken, no metal striking metal and gets more qupf after being operated a year or so and also improves in power. The pn-nat valve motor has valves to l'd and a continued expense after h.drg in use six months or a year. Ed.

J. Canatsey. local agent for th" Overland In Santa Marla; has WiB vs Knight motors that run three or four years which never had as much as five on the motor. principle of the sleeve valve motor is correct, said Mr. sey.

and all we ask is that Jctive automobile purchasers pr ''d drive one and they will be re-" 1 Our Garage is fully equipped to take care of- your repair work. CJ 4 I nrlve in, let us inspect your t'-eo while you shop. No charge, Cn'lfornia Vulcanlzlnz works Get your moneys worth, let us retread your old casing. California Vulcaniglng Works. Bowers Stokes, Props.

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